Moodboard: Brand

When researching ideas for my moodboard, I knew MAC can have a light, very natural look with it's make-up. It was really hard to find images of MAC adverts because it has another part (VIVA Glam).



VIVA Glam is a lot stronger look and is based on lips because they are selling lipsticks that proceedings go to HIV/AIDS. 



I love mixing a natural look but with a dark lip colour for my final look idea. I would edit the photos to be in black and white but make sure the lips were in colour for it to stand out more. I will try to make sure to using shading to my advantage so it makes the lips stand out.